I’m the multi-channel lifecycle marketer ready to 2x your brand’s customer lifetime value. ✌🏼

Hey, I’m Carolina 👋🏼

Juneshine

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Vessi

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Judy

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Fly By Jing

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Onward Reserve

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Baboon to the Moon

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Bev

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Health-Ade

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Matchabar

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Nori

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Partake

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Pourri

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Eight Sleep

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Bala

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Gleamin

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Touchland

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Sanzo

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21 Seeds

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Birthdate Candles

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Anita Ko

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Juneshine 〰️ Vessi 〰️ Judy 〰️ Fly By Jing 〰️ Onward Reserve 〰️ Baboon to the Moon 〰️ Bev 〰️ Health-Ade 〰️ Matchabar 〰️ Nori 〰️ Partake 〰️ Pourri 〰️ Eight Sleep 〰️ Bala 〰️ Gleamin 〰️ Touchland 〰️ Sanzo 〰️ 21 Seeds 〰️ Birthdate Candles 〰️ Anita Ko 〰️

My Strengths

  • ‣ Manage end-to-end retention strategy across existing and new channels, maintaining a focus on LTV and engagement KPIs, building owned audiences with 150% higher LTV than non-subscribed audiences.
    Increased email click-through rates by 20% over the prior year and grew email conversion rates by 40% over the same time period through advanced segmentation, customer-centric practices, and healthy list management.
    ‣ Scaled one brand’s SMS list by 132% in 12 months with resulting revenue accounting for 15% of total 2022 revenue.
    ‣ Create, manage, execute, and share insights for dozens of $10M+ brands.
    ‣ Develop strategy, create content, and complete execution of email campaigns and automations.
    ‣ Use segmentation tactics to increase LTV and list retention rates.
    ‣ Build SMS programs for transactional and marketing messages to drive value for subscribers and customers alike.

  • ‣ Lead and execute all acquisition campaigns, managing nearly $1m per month in marketing spend. Doubled total return from 3x to 6x in 4 months using Meta, TikTok, Google, Bing, Criteo, Twitter, Reddit, YouTube, and other digital channels.
    ‣ Manage paid ad channels across all levels of the marketing funnel.
    ‣ Drive higher ROAS and lower CAC via data-driven ad concepts and A/B testing.

  • ‣ Forecast with only -0.40% variance from revenue targets monthly, budgeting cross-channel spend and revenue.
    ‣ Track and analyze conversion data via Google Analytics, Triplewhale, Google Sheets, and Shopify reporting.
    ‣ Write and design executive reports that concisely communicate business updates across functions and teams.

  • ‣ Build and implement loyalty and referral programs for D2C customers.
    ‣ Nurture customers and referrals via automations, progressive profiling, and program incentives.

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Let’s scale your D2C business together through my customer-centric retention and acquisition strategies across channels.

You might have heard me on… 🎧

  • “Click activity shows you where your audience is spending time consuming content, so you can communicate with them on their preferred channels."

    Retention Road Podcast
    by Deb Mukherjee

    Watch More

  • "Automations are a great way to keep profiles growing and to learn about what audiences are responding to, and where we're seeing them drop off."

    Into the D2C Multiverse
    by Mason

    Read More

  • "I think our brand team does a great job of maintaining that “one-to-one” relationship with customers. It’s always a real person behind the brand."

    Under the Hood
    1-800-D2C

    Read More