Hey there! 👋🏼
I'm Carolina. I’m a product marketer who gets genuinely excited about turning customer data into strategies that drive real business impact.
I've spent the last 9+ years helping brands understand what their customers actually want (not just what they say they want) and translating those insights into products, campaigns, and experiences that people love.
My approach is simple: Start with the customer, work backwards to the product, and use data to bridge the gap between what users need and what drives business results.
What I'm really good at:
🧠 Customer Intelligence - I dig deep into user behavior to uncover the insights that inform everything from product roadmaps to go-to-market strategies.
🚀 Go-to-Market Execution - Whether it's launching a new product or repositioning an existing one, I've coordinated cross-functional teams to bring ideas to market successfully.
📊 Performance Translation - I turn complex analytics into clear, actionable recommendations that help teams make better product and marketing decisions.
🎯 Strategic Thinking - I see the big picture while staying obsessed with the details that actually move the needle.
The work I've done:
From $1M+ marketing budgets to multi-million dollar product launches, I've helped brands like Health-Ade, Eight Sleep, and Baboon to the Moon build stronger connections with their customers while driving measurable business growth.
My favorite projects? The ones where customer insights lead to unexpected product pivots that completely change the game.
Penny (left) and Jasper (right) are our rescue chihuahua and chiweenie-chug, respectively 🐕
Check out the infamous river architecture tours next time you’re in Chicago - they’re worth all the hype.
When I'm not working:
You'll find me exploring Chicago's food scene, planning my next travel adventure, or diving down research rabbit holes about consumer psychology (occupational hazard of loving what you do!).
Ready to turn customer insights into your next big win? Let's chat.
Juneshine
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Vessi
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Judy
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Fly By Jing
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Onward Reserve
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Baboon to the Moon
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Bev
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Health-Ade
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Matchabar
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Nori
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Partake
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Pourri
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Eight Sleep
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Bala
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Gleamin
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Touchland
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Sanzo
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21 Seeds
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Birthdate Candles
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Anita Ko
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Juneshine 〰️ Vessi 〰️ Judy 〰️ Fly By Jing 〰️ Onward Reserve 〰️ Baboon to the Moon 〰️ Bev 〰️ Health-Ade 〰️ Matchabar 〰️ Nori 〰️ Partake 〰️ Pourri 〰️ Eight Sleep 〰️ Bala 〰️ Gleamin 〰️ Touchland 〰️ Sanzo 〰️ 21 Seeds 〰️ Birthdate Candles 〰️ Anita Ko 〰️
Some Current and Past Clients 🫶🏼